Strategic Marketing Management
Contents: 1. Essentials of strategic marketing management. 2. The process of strategic marketing management. 3. Analysing buyer behaviour. 4. Strategic marketing factors for growth. 5. Strategic marketing planning. 6. Situation analysis. 7. Market segmentation and product positioning. 8. Strategic product pricing. 9. The distribution strategy. 10. Product life cycle management strategies. 11. New product strategies. 12. Competition winning strategies. 13. Advertising and sales promotion strategies. 14. Salesforce management strategies. 15. Strategic brand management. 16. Creation of competitive advantages. 17. Strategic services management. 18. Customer relationship strategies. Summary. References. Index.
Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. This book offers useful information for students of management and for marketers from companies of all sizes.
Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. This book offers useful information for students of management and for marketers from companies of all sizes.
